Our Features

In cities where power cuts are a common issue, having an inverter becomes mandatory. Inverters not only help in stabilizing your electronic gadgets during power failures but also provide you temporary relief especially on the hot weather days when having a fan working continuously becomes very important.


Luminous Inverters & Batteries

The users can get more life expectancy, fast charging capacity and lastly the Luminous tubular inverter with battery price is also affordable as well. The Luminous Eco Volt inverter single battery model has a water level indicator that helps you track the water level without any bother.

  • Inverters have lower running maintenance costs.

    Inverters are easy to run, relative to generators. Generators require fuel to power it as well as engine oil to lubricate its parts for smoother operation. Generators also require monthly maintenance. The cost of professional repairs, maintenance and regular fueling makes the usage of a generator very expensive. Inverters require no fuel and need very little maintenance.

  • Inverters turn on automatically when power is cut.

    Inverters are designed to come up automatically in the event of a power outage. This is a true definition of an uninterrupted power supply. Generators do not have such ability, and you have to put them on manually before power can be restored.


MICROTEK- ‘India’s most preferred brand’ is also the Most Awarded Brand.

Microtek has very strong infrastructural National Network, which is growing rapidly; presently we have 355 Service Points, 150 Service Centers and more than 25000 most dedicated and committed Distributors and Dealers spread all across India, besides its own showrooms and more than 200 exclusive shoppes.

  • Unique "DSP Technology" enhances life of electrical gadgets/zero humming of electrical/electronic products.

    Microtek is a Pure UPS with > 80% Efficiency. The single battery system inverter is built with the latest technology displaying the status to indicate faults and overload. The inverter is reliable and is true value for the investment. It comes with many smart features, display status, fault conditions and battery voltage selection switch.

  • MICROTEK- ‘India’s most preferred brand’ is also the Most Awarded Brand.

    MICROTEK INTERNATIONAL PVT. LTD. is the country’s Largest Power Products manufacturer having products like LINE INTERACTIVE UPS, ONLINE UPS, DIGITAL & INTELLI PURE SINEWAVE UPS Such as UPS EB / UPS E²+ and HYBRID UPS 24×7. MICROTEK has set up State-of-the-art automatic Manufacturing Plants equipped with Hi-Tech Machines. Some of them are SMT, ICT and Automatic Assembly Lines etc.

Story about us

"NOVO TRADERS, the most prestigious and progressive trader of reliable and the “best in class” batteries for all automobiles, UPS, Inverters, Industrial and other purposes, enables customers to get the batteries quickly, affordably and efficiently with the highly efficient and timely post installation support. Our batteries inventory includes most of the top brands such as AMARON, EXIDE, SF-SONIC,Microtek,Luminous and LIVFAST. We also trade Uninterrupted Power Supplies (UPS) and inverters that include NOVO, MICROTEK, LUMINOUS,LIVFAST,NUMERIC, and other branded On-Line,SOLAR and Line Interactive UPS units.

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Why Choose Us

  • As a leader in our industry, we have always worked to develop advanced technology and innovative methods.
  • Our expert teams are selected specifically for each client, and they are highly trained, using ingenuity to solve problems creatively.
  • We let our quality work and commitment to customer satisfaction be our slogan.
  • We strive to meet the needs of the world today without jeopardizing the needs of the world tomorrow.

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Customer Review

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Our Office Address

  • NOVO TRADERS(Since 2003) AH-236
    8th main road Shanthicolony Annanagar
    Chennai - 600 040
  • +9381020840
  • novotraders@gmail.com